FFN #38: Our Hot Take on Socials 🙋🏽‍♀️

📲 Why Do I Need It?

Great question! Socials are great for building brand awareness, nurturing leads, driving sales and community building. Like it or not, social media has become a go-to research channel for consumers at large. Think about when you look at a new brand, you’re likely stalking their socials. This makes your pages a powerful touch point for clients, it acts as an authentic reflection of you and your work. Testimonials and case studies speak volumes about your business and can do more to win a client than a pitch often.

🤔 Goals?

Before we can even touch on how to craft a social strategy for your biz, you’ll need to define your goals. There’s no right way to do this so here are a few tips to get you started: 

• Look at the big picture. Why do you need a good social presence? If it’s to gain more clients, What resources do you need to make to make this a reality? You could include case studies, and reels with your expert opinion showcasing how you would do something for a brand. We recently saw a great example of this on TikTok where Styling with Kenzie did a video on styling Emilie Kieser, then she hired her. This can be the power of socials!

• Think about your target audience. What type of content would they like to see? We love to save other successful freelancers’ posts in our industry and create our own versions.

• Keep in mind your business’s holistic marketing strategy and see how socials can complement it.

• Tie your social media to your business goals and KPIs. This could be growing your email list, client base or getting more views on an offering. Tracking KPIs like this allows you to tweak your social strategy and work out what’s working.  

👇🏽 Creating an Effective Strategy

Now you have your goals squared away you can create your plan. When creating your plan we suggest focusing on the following; ensure your content solves challenges, focus on networks that provide value, create engaging content, showcase your services and how that solves X problem, engage instead of ignore, track, improve and market your effort!

🌸 4 Universal Social Tips For Biz  

There’s no shortage of social tips out there to help fine-tune your strategy, however, some are relative so below you can find our four universal tips to help you.

1. Build a human social presence; Seems obvious, but make your social presence feel human. No copy-paste replies, write your captions like they were written by a real person - not chatgpt, include your personality and what makes you authentically you!

2. Don’t just promote! Don’t let your social presence become a dumping ground for offers, building an audience means being genuinely helpful, not salesy. 

3. Show up consistently. Boring we know but this means consistently posting, replying to comments and DMs and posting to your stories. 

4. Experiment! Experiment with different types of content to see what lands and to keep people entertained. 

Remember, if all of this makes your mind whirl you can always hire an FF social media to run your socials for you via our jobs board.

Rise Kombucha

Warmer months mean I always want a fun drink in hand while I’m working. I love the Rise range for their all-natural ingredients, they have a good range of drinks to choose from Komucha to better for you Soda’s. My new fave thing to do has been to grab some ice pop moulds and pour some of their kombucha into them, then I can have a cool sweet treat in the afternoons.