FFN #51: Elevate Your Personal Brand To Gain New Clients

This week: FF exclusive discount, $100,000 imagination fund, Creating quick offers to create $, Jobs & More!

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Freelancing Females
August 27, 2024

Build Your Brand.

Have you ever noticed how some people naturally command attention and influence? They’ve mastered the art of personal branding, positioning themselves as go-to experts in their fields. When you search for insights on a topic, their voices rise to the top. That’s the power of a strong personal brand—it’s the ultimate organic marketing tool. Ready to unlock this potential for yourself? Join us this week as we dive into our favorite strategies to help you build a brand that stands out and gets noticed.

❝

I don’t like to lose — at anything — yet I’ve grown most not from victories, but setbacks.

-Serena Williams  

🙌🏽 What drives you?

Sure, you might say, "I’m here to get more clients!" But let’s dig a little deeper. What truly fuels your passion each day? Think about your unique talents, dreams, and interests. What inspired you to start your business in this industry? Consider the leaders you admire—what qualities do they share, and how do they tell their story? Your purpose is rooted in what excites you and where you shine, shaping you into an expert who makes an impact. As your answers evolve, so does your brand identity, naturally attracting like-minded individuals and clients who share your vision.

🥅 Set Your Goals

Start by pinpointing what matters most to you—your core values and non-negotiables. Understand what makes you unique and take stock of your strengths and skills. This foundation is key to building your brand. Showcase your expertise and build trust by emphasizing how your skills drive results and help you excel in any situation. When you combine these elements with your personality, you create a distinctive personal brand that truly stands out.

🎯 Who’s Your Audience?

Let’s nail down your brand personality and voice so your storytelling really connects. Just like the most successful brands, it’s key to focus on a niche where you truly shine and that aligns with your business goals. For instance, if you’re in the health and wellness industry, you could specialize in plant-based nutrition for busy professionals. By narrowing your focus this way, you not only stand out but also build deeper connections with the right people. You become the go-to expert in your specific field, naturally attracting new leads and loyal clients who resonate with your unique offering.

💅🏽 Build Trust With Your Content Strategy

Share valuable insights that solve problems and engage your audience through podcasts, videos, or blogs—whatever feels right for you. Post consistently across your website and social media, and don’t worry about being perfect—just get started. Capture emails with free offers, repurpose your content to reach more people, and stay consistent. We’ve seen freelancers nail this on TikTok and Instagram, like designers sharing client mood boards or social media managers offering strategy tips. There’s no one-size-fits-all—just have fun, be yourself, and let your expertise shine.

Flodesk

Don’t sleep on email marketing freelancers! Unlike the unpredictable world of social media, your newsletter is a stable, reliable way to build lasting relationships with prospective clients. Flodesk is a great platform to start your email marketing journey. With their stunning templates, automated workflows, audience segmentation, unlimited emails and subscribers for a flat fee. It’s the best option for your small business. Plus they’ve even given our FF’s 50% off! Simply use code ‘FFFLODESK’ at checkout to redeem #partner

SubjectLine

 To accompany your new Flodesk software! We recently came across this amazing free tool that rates and helps you improve your subject lines. That way your email marketing efforts for your biz or for your clients can do the best they can!

🤓 Tips to build a brand that attracts more clients.

💃🏼 Struggling to find cute pieces for your meetings or cafe dates? Armoire has gifted our FF’s up to 50% off their first month, plus two bonus pieces. No more getting frustrated and throwing your clothes everywhere when we actually have to leave the house. Use code ‘freelancing’ at checkout! #partner

💸 Calling all designers, artists, photographers, and creatives apply to the Playbook Imagination Fund for your chance to win $100,000. Apply here.

Brand Designer

Plasmidsaurus is looking for a Senior Brand Designer to set the visual creative direction, drive innovation, and ensure the highest standards of design across their marketing. Full-time. Salaried: $170,000 to $220,000.

Creative Designer

Popsa is looking for a Designer who will be responsible for ideating and delivering marketing design content, inclusive of email, printed materials and collaborating on landing pages. Freelance.

Patient Coordinator

Activated Health & Wellness is seeking a full-time Patient Coordinator for a medical, hormone replacement therapy and weight loss practice located in Gilbert, AZ. 

Motion Designer

DarkRoast is looking for an experienced, talented, and creative motion designer to help support their agency on an ongoing basis. Remote. Freelance. $30-$40/hr.

Kaizos

Don’t yell at me but I love a cold hot choccie. Something about it makes me feel like a child again and I am here for it. So I found a great one from a small business (Kaizos) that’s packed full of magnesium, digestive enzymes, collagen, maca powder and so many great vitamins. That way I can have a little sweet treat and feel good about it!