FFN #72: Cold Emails That Convert

☕️ Cold emails don’t have to give cold

Crafting a killer cold email isn’t rocket science, but it is an art—and the key is personalization. Ditch the generic “Dear Sir/Madam” and take a moment to research your recipient’s name and business (LinkedIn will be your bestie). Mention something specific, like a campaign or project you admire. Compliments are free and super effective! Then, let your personality shine. Whether you’re quirky, bold, or warm and professional, use your authentic voice to explain exactly how you can help them solve a problem or hit a goal. Keep it short and sweet, then end with a clear call to action.

🎯 Let’s land you that client

Want to boost your conversion rates above 22%? Add social proof! Mention a similar client you’ve worked with, a successful project, or a quick stat like, “I helped [client name] increase engagement by 30% in two months.” This builds trust and positions you as someone who delivers results. Pair it with a compelling subject line that grabs attention, like “Quick Idea to Boost [Specific Goal]” or “Loved Your Work on [Project Name]—Here’s a Thought.” A personal, benefit-driven subject line can skyrocket your open rates and set the stage for success.

✍🏼 Your template to steal

Subject Line: Quick Idea to Boost [Specific Goal]

Hi [Client’s Name],

I hope this email finds you well! I came across [specific detail about their business or recent project], and I was really impressed by [specific compliment, e.g., “the creative direction you took”].

I specialize in [your service, e.g., content strategy], and I noticed [specific challenge or area they might need help with, e.g., “your blog posts are super engaging, but I saw an opportunity to optimize them for SEO to drive more traffic”]. I’d love to help you [specific benefit, e.g., “reach more potential clients and boost your organic visibility”].

Here’s a quick example of how I helped [name of client or type of business] achieve [specific result, e.g., “a 25% increase in web traffic in just three months”]. You can check out more of my work here: [portfolio link].

Would you be open to a quick chat? I can share more ideas tailored to your goals—does [specific day/time] work for you?

Looking forward to hearing from you!

Now go forth and pitch with confidence! You’ve got this.

Skinny Dipped

Okay these are the real deal!! Maybe not the healthiest 2pm slump snack, but omg they are delish. Created with simple, natural ingredients and only 2g of sugar, these are my go-to better-for-you sweet treat atm!