FFN #75: How To Pick The Right Freelance Partners

👉🏼 Look for Value, Not Just a Vibe

It’s easy to get excited about working with someone you vibe with. But when it comes to partnerships, it’s more about value than just the fun of collaborating. Ask yourself: Do their skills complement mine? Do our services paired together make sense? Will our audiences benefit from this? For example, if you're a freelance graphic designer, partnering with a copywriter might give you a chance to combine creative talents and serve your clients better. The most successful partnerships happen when both parties bring something valuable to the table, making it a win-win for everyone involved.

🌶️ Get Clear on Expectations (like really clear)

One of the quickest ways to ruin a partnership is miscommunication. Trust me, no one likes surprises—especially when it comes to work. Before jumping in, make sure both you and your partner have crystal-clear expectations about what each of you is responsible for. Whether it’s project timelines, deliverables, or marketing goals, writing it all down can save you a ton of headaches. Talk about how you will communicate and how each of you like to work. Outline how you’ll measure success too, whether that’s through revenue, new followers, or another tangible result. When both sides know exactly what’s expected, the collab flows much more smoothly and you both walk away feeling accomplished.

📢 Make it a Two Way Street

The best partnerships don’t just benefit one side—they feel balanced. While it’s important to think about how a partner can help you grow, you should also ask yourself: How can I bring value to them as well? Whether it’s offering your expertise, introducing them to new clients, or helping to spread the word, a strong partnership should feel reciprocal. When both parties are equally invested, it doesn’t just benefit your business—it can open doors to bigger and better opportunities in the future, creating a long-term, supportive relationship.

Ready to find your dream biz bestie? Start by reaching out to people you already admire, connect in a genuine way, and always approach the partnership with intention. Not sure where to friend freelancers? We suggest taking a peek at our talent directory.

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