You’ve probably heard literally everyone talk about content pillars, but what actually are they? Content pillars are the main topics that you post, which help you build authority. Generally speaking, you should have between 3-5 content pillars; they help you stay focused and help you stay recognisable. For example, if you’re a brand designer, one content pillar could be industry trends.

It is sooo easy to get stuck in a creative rut, but knowing where to find inspo can help you get out of it. It seems obvious, but actually look at what other people are doing in your industry - what’s performing well? What could you take inspo from? Then head to their comment section and see what people are yapping about, this is a gold mine for content inspo. Dive into social search! Look at SEO keywords for your industry and build content around that, we love using Semrush for this.

We know this is a hot topic, and sometimes, as creatives, we can feel pretty guilty about using AI. But! Don’t use it to write your posts; use it to generate ideas for posts. You can drop all the info about your profile and what your business goals are, and let it work its magic!

Okay, when was the last time you made time for childlike fun? Seriously!! This has been a huge game changer for us. Entrepreneurship can feel so serious and make or break sometimes, its crucial to let your hair down. With spring in the air, I’ve been getting into some fun outdoor sports like ultimate frisbee - it might sound lame, but don’t knock it till you try it!